Chelsea and Sauber

New ideas are sometimes scoffed at , but it seems that the alliance between Chelsea Football Club and Sauber may be about to produce results. The aim of the alliance was to offer sponsors a joint platform of football and F1, a very potent combination when one looks at global market penetration in sport. Chelsea’s [...]

Source: http://joesaward.wordpress.com/2012/11/13/chelsea-and-sauber/

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